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FULL-DAY WORKSHOPS
Monday, June 23 | 9:00 a.m.-4:00 p.m.

Workshop I

EVERYTHING YOU NEED TO KNOW ABOUT E-MEDIA AND AUDIENCE DEVELOPMENT
Your job has grown more complex. Your areas of responsibility have expanded. The number of products

you’re involved with is growing and your need to understand e-media techniques, such as search-engine marketing, social networks, search optimization and much more is essential. At this in-depth workshop you’ll learn the e-media rules, regs, and potential for boosting the effectiveness of your audience development strategies using e-media strategies.

Areas to be covered: What you can and can’t do with e-mail marketing; building audiences for online products; using your Web sites to build audiences for other products; e-mail marketing best (and worst) practices; search engine marketing techniques; building and leveraging online communities and networks; and more.

Bill Baird
President
Baird Direct Marketing

Julie Nachtigal
VP Audience Development
Cygnus Business Media

Bruce Rhodes
Circulation Director
Harvard Business Review

Michael Westcott
Managing Director
Event Marketing Institute


Workshop II

MULTI-CHANNEL AUDIENCE MARKETING STRATEGIES
No longer are you responsible just for magazine circulation development. Today, you’re being asked to provide strategies for building audiences for online products, print publications, even live events. Multi-channel audience development requires an understanding of how and when (and when not) to promote across the various channels, how to structure offers, and how to build customer profiles and databases that yield the best results. In this comprehensive workshop, you’ll learn how to increase your value by understanding how to create strategies and structure your development efforts across multiple platforms.

Areas to be covered: How to create and leverage integrated databases; which promotion strategies work best across different platforms; how to avoid list fatigue and over-promotion; how to use various channels to build databases; the risks and opportunities of e-media audience development techniques; and more.

John Boncheff
Director of the Maharishi Academy of Total Knowledge Associate
Publishers Total Sales Services

Linda Ruth
President
Publishers Total Sales Services


Workshop III

ASSOCIATION-MAGAZINE CIRCULATION: UNIQUE STRATEGIES FOR A UNIQUE NICHE
Association magazines may have built-in audiences but that doesn’t mean that circulation development and management is an easy job. In many cases, subscriptions to the association magazine are secondary to selling the value of membership in the organization. So, how can association magazine circulators leverage member affinity to create deeper engagements with reader-members beyond just the publication? In this session, you’ll learn innovative strategies and techniques, such as the Internet, events, and online communities, to keep current readers engaged and attract and retain new readers (members) to your organization.

Areas to be covered: How to build and leverage online communities; retention and renewal strategies; linking membership outreach to audience development; cross-promoting with industry partners; mining your (and other) databases for new membership sources; and more.

Jeff Bebee
Marketing Director, Magazines
American Institute of Physics

Lou Ann Sabatier
Principal
Sabatier Consulting


Workshop IV

BPA UNIVERSITY
The BPA University program is back by popular demand, with updated content designed to help you streamline the filing/auditing process and leverage technology to save you time and increase your results. This one-day program, conducted by BPA executives, is is a must-attend for anyone who would like to make their BPA audit more efficient and seamless.



PRESENTATION TOPICS:
New Rules Overview
A thorough overview and discussion of BPA’s most recent new rules and rule amendments.

Top 10 Critical Circulation Issues
BPA’s staff addresses the Top 10 critical issues about circulation audits.

All Things Digital
Let BPA help guide you through the emerging digital frontier.

Update on Next Gen
BPA’s new online statement filing tool—NextGen—is now available for you to use. Learn all about this tool and how it will save you time and effort.