Why is this page text-only?

Quick links:

Demo Sessions

TUESDAY | JUNE 24
Columbus E/F

10:30 – 11:15 a.m.
Using Digital Editions as a Strategic Circulation Building Tool: Real
World Examples
Digital editions can be a strategic weapon in your arsenal to create new circulation. Learn how publishers have increased their audited circulation using “Look Inside the Magazine”, leveraged Search Engine traffic, and created new ways to impact renewal rates and “take up” rates on print and digital magazines. And, see the new “Secret Weapon” that will help you expose your magazine to an entire new audience!

Presenter: Cimarron Buser, SVP Marketing & Business Development

3:00 – 3:45 p.m.
Circulation Growth Through Social Media: Free, Easy & Effective
More than just trendy, social media is the circulator’s best friend. Learn how savvy publishers are leveraging blogs and forums to boost readership and subscriptions. See how readers bring you other readers and learn how to maximize technology to yield the best results.

Presenter: Beth Molloy, Director of Sales, Nxtbook Media

B-TO-C TRACK

TUESDAY | JUNE 24

9:45-10:30 a.m.
CHECKOUT CHANGES: SALES STRATEGIES FOR ALTERNATIVE TITLES
(AND ALL THOSE THAT ARE NOT CELEBRITY MAGAZINES)
Newsstands have been flat (or even down) in unit sales—unless you have Britney on your cover. So, how can publishers of non-celeb magazines break through and create breakthrough newsstand sales? In this session, we explore the winning strategies of publishers who have succeeded in boosting their sell-through at the newsstand.

  • Denise Boba
    VP, Circulation
    Country Sampler

  • Heather Holmes
    Circulation Director
    Technology Review

  • Michelle Tauber
    Senior Director, Distribution & Operations, Retail Sales
    Rodale

11:30 a.m.-12:15 p.m.
PLANNING AND EXECUTING A FULFILLMENT CONVERSION: B-TO-C EDITION
Switching fulfillment providers is one of the biggest challenges you’ll face as a circulator. In this session we take you through pre-move planning, defining of the scope, questions to ask prospective vendors, the schedule, quality control, and more. It’s an essential primer for anyone planning to make this move—now or in the future.

  • Kristi Dougherty
    Subscription and Merchandise Manager
    APG Media

  • Shelley Shames
    Operations Director
    Working Mother Media

2:00-3:00 p.m.
NEWSSTAND PROFITABILITY AND PRICING MODELS
In this session we look at the economics of the newsstand business today for those just getting onto the racks and for those that have been there for a while. We explore the price-to-sales relationship, the impact of lower-priced titles on the entire system as well as on higher priced competitors, and ultimately, whether there are alternative models for providing breakeven points (or better) to all participants.

  • Camp Shropshire
    Consumer Marketing Director
    Wenner Media

4:00-5:00 p.m.
BEST PRACTICES IN DESIGN, PACKAGING AND COST CONTROL FOR PROMOTIONAL MAILINGS
As the cost of printed mail becomes ever more expensive, audience-development specialists are seeking benchmarks on the techniques that deliver the best return on investment. In this session, you’ll learn the proven models for hitting budget—in printing and design costs AND in response.

  • Robert Acquaye
    Circulation Director
    Johnson Publishing Company Inc

  • Joan Braunstein
    Circulation Director
    Palm Springs Life

WEDNESDAY | JUNE 25

9:30-10:15 a.m.
NEWSSTAND CATEGORY AND DRAW MANAGEMENT
Magazines sell differently in different classes of stores. In this session, our panel of newsstand specialists takes you through the art and science of category and draw management. You’ll learn where you might be best suited, how to analyze the factors you need to consider to measure success, and how to proceed with an efficient strategy for maximizing sell-through.

  • Jay Annis
    Senior Manager, Single Copy Sales
    The Taunton Press

  • Buzz Kanter
    President
    Tam Communications

11:45 a.m.-12:30 p.m.
BEHAVIORAL MARKETING IN ACTION FOR AUDIENCE-ACQUISITION
Tailoring ads—and now even Web pages—in realtime to the behavior of your audience is gaining traction as a lead generator for subscriptions. But what are the ground rules and best practices for targeted audience development? In the session, top experts will help you sort it all out.

  • David Chivers
    Director, Online Marketing
    Dow Jones & Company

  • Kate O’Neill
    Director, Customer Experience and Product Development
    Magazines.com

2:45-3:30 p.m.
VERIFIED CIRCULATION: THE DEBATE RAGES
While circulators have been forced to be more conservative when reporting Verified circ, they still believe that public-place copies are reaching the right audiences. Advertisers sometimes disagree and continue to use Verified circ as leverage to secure lower ad prices. This session will explore the tug-of-war between advertisers and circulators as well as whether free public-place copies have the same value as paid subs.

  • Rebecca McPheters
    President
    McPheters & Company

  • Mark Wachowicz
    Senior Vice President, Marketing and Sales
    Audit Bureau of Circulations

3:45-4:30 p.m.
CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS
Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development.

  • Johnna Ayres
    Consumer Marketing Director
    Forbes Media LLC

  • Patrick Hainault
    Consumer Marketing Director
    Mansueto Ventures

  • Joy Puzzo
    Corporate Circulation Director
    Advanstar Communications

  • Sylvia Sierra
    Senior VP, Corporate Audience Development
    Access Intelligence

B-TO-B TRACK                                          Sponsored by:

TUESDAY | JUNE 24

9:45-10:30 a.m.
QUALITY CONTROL FOR ONLINE-AGENT SUBS
Subscriber-generation Web sites have proliferated, producing tens of thousands of new subs. But are these sources relevant for publishers? In this session, we’ll examine how, when, and where to integrate online agent subs into your mix, how to ensure they are qualified names, how to track their performance vs. other sources, and how you can control the terms of the deal.

  • Sam McHugh
    Director, Publisher Relations
    Mercury Magazines

  • Terri Smith
    Director of Circulation
    Branch-Smith Publishing

11:30 a.m.-12:15 p.m.
PLANNING AND EXECUTING A FULFILLMENT CONVERSION:
B-TO-B EDITION
Switching fulfillment providers is one of the biggest challenges you’ll face as a circulator. In this session we take you through pre-move planning, defining of the scope, questions to ask prospective vendors, the schedule, quality control, and more. It’s an essential primer for anyone planning to make this move—now or in the future.

  • Barry Green
    VP, Director of Circulation & Audience Marketing
    Hearst Business Media

  • Carrie Landman
    Fulfillment Director, Superior Fulfillment
    Advanstar Communications

  • Sue Ravenscraft
    President
    RS Media Services

2:00-3:00 p.m.
EVALUATING THE IMPACT OF BPA’S TELE-RECORDING RULE
It’s six months since the BPA implemented a rule requiring that all telemarketing calls be recorded. The first-half call campaigns have been conducted and now it’s time to assess the results. Has it increased costs? Has it increased hang-ups? Has it affected response rates? Be the first to learn how the new rules may impact your acquisition and requal strategies and what you need to do to ensure you get the results you need.

  • Tom Lorge
    Industry Consultant
    Circguru.com

  • Jennifer Posey
    Circulation Manager
    Golf Inc.

4:00-5:00 p.m.
BUILDING THE SINGLE-VIEW DATABASE
Few will argue the strategic importance of creating a unified database of all customers. But actually creating and leveraging one is not so easy. Issues such as who should “own” it, what data to collect (and how), where it should reside, and the rules of engagement for accessing and promoting to it often get in the way of even getting started. In this session, you’ll learn the issues and steps you need to take to build and leverage a customer database, including how to get stakeholder buy-in, creating realistic timelines and milestones, finding the right vendors and solutions, and how to use it once you’ve created it.

  • Heidi Spangler
    Director, Circulation and Audience Development
    Questex Media

  • Jim Wessel
    Audience Development Director
    Watt Publishing

WEDNESDAY | JUNE 25

9:30-10:15 a.m.
THE AUDIENCE-DEVELOPMENT CASE FOR DIGITAL EDITIONS
Digital-edition vendors will tell you that they sell on the features, and that the circulation case is based on cost-reduction. That may be, but digital editions are a major force in b-to-b circulation—where readers are often at work with access to their computer, and thus in an environment more conducive to digital editions. This session will cover both aspects of digital editions—features and reduced costs—and map out a series of best practices for the deployment of these products.

  • Nancy David
    Online, Circulation & Operations Director
    eSchool News

  • Karin Kinnear
    Senior Circulations Manager
    Oracle

11:45 a.m.-12:30 p.m.
PANEL DISCUSSION: THE FIVE THINGS THAT KEEP YOU UP AT NIGHT
Print is under siege as dollars move to the Web; magazines are getting thinner; and readers are increasingly accessing their content outside of print publications. The implications of these trends are impacting the role of the circulator, as the skills of yesterday are increasingly being seen as “quaint” in this new world order. In this session, our panel discusses the evolving role of circulator to audience developer, and the skills, steps and expertise you’ll need to succeed as your job description changes.

  • Kathy Henry
    Group Director of Strategic Community & Audience Development
    United Business Media LLC

  • Delicia Poole
    Director, Circulation & Fulfillment
    Grand View Media Group

  • Kelsey Voss
    Director, Circulation & Customer Development
    Ziff Davis Enterprise

2:45-3:30 p.m.
THE KEYS TO BUILDING A BETTER PUBLISHER’S STATEMENT
In this session, you’ll learn from the experts how to balance costs with the steps necessary to build the best audit statement. We’ll cover issues such as how to determine what you really need to come out a winner, how to create the story for your sales force, and innovative ways to jack up responses from the most qualified subscribers.

  • Mike Serino
    Director of Circulation
    Scranton Gillette Communications, Inc.

3:45-4:30 p.m.
CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS
Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development.

  • Johnna Ayres
    Consumer Marketing Director
    Forbes Media LLC

  • Patrick Hainault
    Consumer Marketing Director
    Mansueto Ventures

  • Joy Puzzo
    Corporate Circulation Director
    Advanstar Communications

  • Sylvia Sierra
    Senior VP, Corporate Audience Development
    Access Intelligence

E-MEDIA FOCUS TRACK

TUESDAY | JUNE 24

9:45-10:30 a.m.
5 STEPS TO BETTER E-MAIL DELIVERABILITY—AND CONVERSION
Collecting e-mail addresses is a high priority, and keeping lists fresh and accurate is more important than ever. But as spam filters get tighter, it’s getting tougher for legitimate messages to get through. In this session we’ll examine the best practices for collecting e-mail addresses, crafting a winning e-mail marketing strategy that complies with the law, reducing over-saturation, and coordinating with other departments.

  • Mary McIntire
    Director, Audience Marketing
    Network World

  • Sharon Romano
    Senior Manager, Marketing and Development Group
    Hearst Digital Media

11:30 a.m.-12:15 p.m.
LEVERAGING ONLINE COMMUNITIES TO BUILD AUDIENCES
As readers increasingly migrate to the Web to join and engage in online communities of interest, our magazines risk losing their positions as the facilitators of special-interest communities. In this session, you’ll learn how to leverage online communities to reach and attract (and retain) targeted audiences, and the benefits and steps required to create your own online community.

  • Patricia McGuinness
    Circulation Director
    Hoyt Publishing

  • Michael Westcott
    Managing Director
    Event Marketing Institute

2:00-3:00 p.m.
MULTI-CHANNEL AUDIENCE MARKETING STRATEGIES
It’s not all direct-mail anymore. Today’s audience marketing requires careful integration and coordination among traditional hard offers and new forms of soft offers, including e-mail, embedded Web subscription forms, digital editions and more. In this session, we’ll explore the best practices for creating campaigns that leverage the advantages of each medium and integrate the elements to increase the performance of your audience marketing programs.

  • John LaMarca
    Group Circulation Director
    Crain Communications

  • Jon Macarthy
    Senior Consumer Marketing Director
    Meredith Corporation

4:00-5:00 p.m.
WHAT’S WORKING IN ONLINE AUDIENCE DEVELOPMENT
Simple devices and strategies can create big results in the online world, but you have to compete for Web real estate with your editorial and sales brothers and sisters. In this session, we’ll arm you with the scoop on what’s really working to generate subscriptions via online products. We’ll cover the pulling power of footers, embedded sub-forms, end-of-story “subscribe” buttons and more. Attend this session and you’ll leave better prepared to make your case for more online real estate.

  • Barbara Besser
    Group Circulation Director
    Active Interest Media

  • Kimberly Miller
    Marketing Director
    Real Simple

WEDNESDAY | JUNE 25

9:30-10:15 a.m.
ADVERTISING ON THE SUB-FORM PAGE, THE E-MAIL REQUAL MESSAGE AND OTHER VEHICLES
In this session, we look at who’s at the cutting edge of this uncharted area for marketing. With the volume of messages and the reach into a presumably pristine list, it should be a significant opportunity. Some circulators are pushing this opportunity. We look at what successful audience marketers are doing and their impact on subscription development.

  • Michelle Feit
    President
    ePost Direct

  • Eric Rutter
    Vice President, Audience Marketing
    Reed Business Information

11:45 a.m.-12:30 p.m.
USING THE WEB TO BUILD NON-PRINT AUDIENCES
As the circulator’s role shifts from one of driving subscribers to print to building audiences for the family of related brands, audience developers need to “go guerilla” to leverage the online world to drive traffic and attendance to web sites and events. In this session you’ll learn how to use tagging schemes, keyword searches, sponsored links, blogs, online communities, and partnerships to attract qualified audiences.

  • Kathy Andrew
    Marketing Manager
    Latin Finance

  • Andrew Degenholtz
    President
    ValueMags

2:45-3:30 p.m.
VIRAL MARKETING: A CASE STUDY FROM TV GUIDE
So-called “old media” can benefit from some of the newest marketing trends, particularly if a publisher leverages an online community to help boost its print product. In this session, the architects of an innovative strategy at TV Guide explain how they identified and engaged with a new demographic by turning their readers into advocates for their brand.

  • Shahzad Abbas
    Director of Marketing
    TV Guide Online

3:45-4:30 p.m.
CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS
Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development.

  • Johnna Ayres
    Consumer Marketing Director
    Forbes Media LLC

  • Patrick Hainault
    Consumer Marketing Director
    Mansueto Ventures

  • Joy Puzzo
    Corporate Circulation Director
    Advanstar Communications

  • Sylvia Sierra
    Senior VP, Corporate Audience Development
    Access Intelligence

EXECUTIVE TRACK

TUESDAY | JUNE 24

9:45-10:30 a.m.
MAINTAINING YOUR EFFECTIVENESS WHEN YOU’RE STRETCHED THIN
Today’s multi-channel media companies require broad new areas of responsibility for audience developers. The shift from circulation to audience development has opened up new opportunities—and increased demands on your time. In this session we discuss strategies for coping with a diverse workload, including mastering a whole new lexicon, and being proficient in a new array of skills.

  • Lorelei Calvert
    Senior Vice President, General Manager
    Texas Monthly

  • Kris Donnelly
    VP Circulation
    Greenspun Media Group

  • Patrick Hainault
    Consumer Marketing Director
    Mansueto Ventures

11:30 a.m.-12:15 p.m.
SHOULD THE WEB-DEVELOPMENT TEAM WORK WITH, OR REPORT TO, THE AUDIENCE DEVELOPMENT TEAM?
The art of audience acquisition is moving to the Web, but in most companies, audience development and Web strategy are handled in two distinct departments, staffed with people who come from different career paths. In this session we’ll discuss successful models for determining the roles and responsibilities that create a winning audience-Web team.

  • Rob Paciorek
    SVP/CIO
    Access Intelligence

  • Lesley Pinckney
    Director, Digital Development
    Essence.com

  • Sylvia Sierra
    Senior VP, Corporate Audience Development
    Access Intelligence

2:00-3:00 p.m.
CENTRALIZED DATA REPOSITORY: HOLY GRAIL OR ATTAINABLE ASSET?
Most experts agree that a central customer database is essential to the success of not only audience-development efforts, but to the larger publishing enterprise. Data will come from multiple locations, and need to be analyzed differently. Technology needs to be deployed that can flexibly model based on different rules. In this session, we explore the key elements of creating, maintaining, and mining a customer database and the business-intelligence tools it should enable.

  • Jamie Darnow
    Chief Marketing Officer
    Consumer Reports

  • Brad Mitchell
    Director, Circulation & IT
    Babcox Publications

4:00-5:00 p.m.
WHAT YOUR PARTNERS THINK
If you listen to audience developers, they’ll tell you about the challenges of the fulfillment industry, how they love their provider but wish they could provide this service or speed up that process. If you talk to fulfillment providers, they’ll tell you that publishers want more, want it faster, and want it at a much lower cost. In this session, the leaders of the industry’s major fulfillment providers bring their perspective on the state of the partnership as well as the state of the industry.

  • Jim Kuchinsky
    President
    Hallmark Data Services

  • Michael Oberman
    Chairman and CEO
    Omeda

  • Beth Roy
    Vice President, Consumer Magazines and Media
    CDS Global

WEDNESDAY | JUNE 25

9:30-10:15 a.m.
CIRCULATION STRATEGIES FOR STARTUPS AND SPIN-OFFS
New publications often launch with a good idea and strong edit. The bump in the road often comes when it’s time to build circulation—without readers there are no advertisers. In this session you’ll hear from two publishers how they built a winning circulation strategy for their startups, from the investment, to promotion to mining the first few readers.

  • Nick Cavnar
    Vice President, Circulation and Database Development
    Hanley Wood

  • Gregg Hano
    Group Publisher
    Popular Science Media Group

11:45 a.m.-12:30 p.m.
2008’S HOTTEST NEW CIRCULATION TACTICS AND TRENDS
Discover how to take advantage of the changing tactics and trends emerging throughout the industry in traffic generation, e-mail registration and subscription conversion. You’ll learn the best practices you need to adopt now to take advantage of the biggest opportunities. This session will provide you with actionable industry data, benchmarks and trends to guide and justify your web marketing programs, supported with real-life examples of what’s working, and why.

  • Joy Puzzo
    Corporate Circulation Director
    Advanstar Communications

  • Laura Simkins
    VP, Consumer Marketing
    8020 Publishing

2:45-3:30 p.m.
THE NEW AUDIENCE DEVELOPER
Audience development is no longer simply channel-specific. The real opportunity for growth is determining how audiences and customers can be built and managed from a cross-platform approach. As a result, it takes a unique executive who, from a corporate and multi-channel perspective, can drive growth across the entire network of products. Join us in this session for a provocative discussion with executives who represent a new breed of audience developer and who will address how they’re helping their companies maneuver in a rapidly changing media landscape.

  • Renee Jordan
    General Manager
    TasteofHome.com

  • Richard McCarthy
    Director, Consumer Marketing
    Future US

  • Jeff Smith
    Chief Audience Developer
    Ziff Davis Enterprise

3:45-4:30 p.m.
CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS
Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development.

  • Johnna Ayres
    Consumer Marketing
    Director
    Forbes Media LLC

  • Patrick Hainault
    Consumer Marketing Director
    Mansueto Ventures

  • Joy Puzzo
    Corporate Circulation Director
    Advanstar Communications

  • Sylvia Sierra
    Senior VP, Corporate Audience Development
    Access Intelligence

TRENDWATCH TRACK

TUESDAY | JUNE 24

9:45-10:30 a.m.
THE 2008 FULFILLMENT SERVICE BUREAU SURVEY: THE NUMBERS AND WHAT’S BEHIND THEM
The Circulation Management Annual Service Bureau Survey is by far the most comprehensive source of empirical data on fulfillment trends. In this session, we zero in on what the numbers are telling us, including vendor consolidation and what it means; the numbers of e-media vs. print records; the types of services being offered today; and more. This session will arm you with the data you’ll need to evaluate whether your current vendor relationships will take you where you need to go.

  • Tony Silber
    Editor & Publisher
    FOLIO: and Circulation Management

  • Bill Mickey
    Managing Editor
    Circulation Management

11:30 a.m.-12:15 p.m.
FROM CIRCULATION MANAGER TO AUDIENCE DEVELOPER: ARE YOU PREPARED?
Today’s audience development specialists need to understand the strategies behind database marketing, what works across the spectrum of e-media, how to build audiences across multiple channels, and modeling techniques for building responsive lists based on customer profiles. Attend this session and you’ll learn the areas you’ll need to develop and master to super-charge your career and boost your value to your company.

  • David Ball
    Vice President, Consumer Marketing
    Meredith Corporation

  • Jerry Okabe
    VP Audience Marketing/Circulation
    Penton Media, Inc.

2:00-3:00 p.m.
SCAN-BASED TRADING: THE DISTRIBUTION FREIGHT TRAIN IS COMING
The introduction and increased adoption of scan-based trading has dramatically changed the newsstand environment. Penetration is close to 30 percent of sales and climbing. In this session we’ll examine the short- and long-term implications of this growing trend and how it will impact your publications today and in the future.

  • Ken Frawley
    Vice President
    Time Inc.

4:00-5:00 p.m.
A LOOK INSIDE THE MAGHOUND.COM MODEL
This session will explore the business model behind Time Consumer Marketing’s new online magazine membership service, Maghound.com, slated for a September 2008 launch. Get an insider’s look at this groundbreaking program, in
which readers pay a monthly fee to access magazines from a selection of titles from a cross-section of publishers. We’ll look at fulfillment issues, revenue opportunities, auditing requirements, and how much of a breakthrough in customer
experience the service really is.

  • Dave Ventresca
    President
    MAGHOUND Enterprises, Inc.

WEDNESDAY | JUNE 25

9:30-10:15 a.m.
FREE-DISTRIBUTION CIRC: BUILDING A READER BASE VIA NON-TRADITIONAL CHANNELS
For all the focus on traditional paid or controlled-circulation acquisition models, there are alternative models that are hugely effective—and auditable. From bulk-to- destinations, hotel lobbies and hotel rooms; to in-store racks; free-through-the-mail—even ride-along inserts. In this session, we’ll cover some of the most innovative forms of non-traditional marketing, and when they might be right for you.

  • Jennifer Armor
    Audit Manager
    Verified Audit Circulation

  • Todd Kotlarek
    General Manager
    Milwaukee Journal Sentinel Specialty Media

11:45 a.m.-12:30 p.m.
THE CM B-TO-B TRENDS SURVEYS: A LOOK AT THE FINDINGS
Be the first to hear the results of CM Magazine’s annual B-to-B Trends Survey and what they mean to how you plan and execute your audience development strategies. We’ll cover what your peers are saying about new source mix, which channels are performing well, acquisition cost benchmarks; cost-per-name averages; mail and e-mail quantities; and more.

  • Tony Silber
    Editor & Publisher
    FOLIO: and Circulation Management

  • Bill Mickey
    Managing Editor
    Circulation Management

2:45-3:30 p.m.
WEB AUDITS: A STATUS REPORT
The audit bureaus have been calling for third-party analysis of Web traffic, and even producing research backing up the demand. In this session we’ll provide a status report of who’s conducting Web audits, the information they’re collecting, and whether the efforts are justifying the costs.

  • Glenn Hansen
    President & CEO
    BPA Worldwide

3:45-4:30 p.m.
CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS
Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development.

  • Johnna Ayres
    Consumer Marketing Director
    Forbes Media LLC

  • Patrick Hainault
    Consumer Marketing Director
    Mansueto Ventures

  • Joy Puzzo
    Corporate Circulation Director
    Advanstar Communications

  • Sylvia Sierra
    Senior VP, Corporate Audience Development
    Access Intelligence

CORE-SKILLS STUDIO TRACK

TUESDAY | JUNE 24

9:45-10:30 a.m
NEW APPROACHES TO GROWING LIST REVENUE
The big bucks in list-rental are increasingly not in subscriber lists. For those willing to adopt new techniques in targeting, demographic sorts, enhancement profiling, appending, and compiling unique lists and more, there are big opportunities to generate more rental revenue. In this session, you’ll learn what it takes to create, position, and market lists that sell.

  • John Papalia
    CEO & President
    Statlistics

  • Amanda Schuster
    Director, New Media & Audience Development
    Summit Business Media

11:30 a.m.-12:15 p.m.
BEST PRACTICES IN USING TRADITIONAL ACQUISITION METHODS
Plenty of circulators still use the traditional methods of circulation development—fax, direct mail, bind-ins, blow-ins, forced-free trials and more. And for many, these techniques still work. In this session, we’ll cover the best of what’s working in these areas, as well as when they’re best deployed, whether they need to be used in conjunction with e-media techniques, and in which markets they continue to work the best.

  • Robert Cohn
    Consumer Marketing Director
    Bonnier Corporation

  • Kent Palmer
    Circulation Director
    Madison Magazine

2:00-3:00 p.m.
TELEMARKETING: USING TECHNOLOGY TO INCREASE RESPONSE
Many telemarketing companies today offer an array of technological enhancements that can help audience developers attract more subscribers quicker and more efficiently— and with more data attached. In this session, we’ll cover the new technologies and how you can employ them to boost response rates, streamline processes and improve customer services.

  • Gloria Adams
    Senior Vice President, Audience Development and Book Publishing
    PennWell

  • Kenneth Alovis
    Chairman & CEO
    Ark Teleservices

  • Sue Burns
    Circulation Director
    Summit Business Media

4:00-5:00 p.m.
DIRECT-MARKETING RULES TO LIVE BY
Often, when things are changing all around us, it’s valuable to return to what’s always been true. In direct marketing, the techniques that have built up over decades remain a great roadmap, but in an age of information overload and a thousand marketing variables, they can become obscured. This session is all about taking a step back and reviewing some of the timeless principles that underlie the art of direct marketing—and they’re relevant in all media. It’s all about providing an accessible list of tried-and-still-true approaches and action steps.  It’s a perfect refresher for the professional seeking either affirmation of what they’re doing or a new grounding in a difficult science.

  • Nicole Bowman
    President
    Bowman Circulation Marketing

  • Shira Linden
    Copywriter, Consultant
    PromoWriting