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TUESDAY, JUNE 24

WHY TRADITIONAL CIRCULATORS MUST CHANGE NOW
8:30 - 9:30 am

Don Pazour
CEO, Access Intelligence

More circulation professionals are being assigned supervisory roles over Web-development efforts. This means going into the realm of search, tags, site optimization, traffic metrics, linking strategies, and more. If you don’t have these responsibilities yet, get ready. Don Pazour has appointed his circ people to head up online audience development, and he has a compelling vision for the changing role of the circulation professional.

 

REINVENTION: FROM PRINT EDITOR TO ONLINE AUDIENCE ARCHITECT
1:00 – 1:45 p.m.

Jonathan Weber
CEO, New West Publishing

As editor of the Industry Standard, Jonathan Weber understood sooner than most the role of new media and the challenge of building a new brand—and a new audience—from scratch. Join Weber as he describes how he sought, found, marketed to and attracted an audience for New West Media; why he started online, and why he later added print.



WEDNESDAY, JUNE 25

AUDIENCE DEVELOPMENT IN A LEAD-GEN WORLD
8:30 - 9:15 a.m.

Frank Cutitta
General Manager, IDG Connect

Listen in as IDG General Manager Frank Cutitta reveals the strategy behind IDG’s 5-million-name IDG Connect lead-generation database; how the company creates, manages, and leverages it to drive business revenue; and his vision for the future of online audience development and the opportunity for circulation professionals to play a central role.

 

POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS
3:45-4:30 p.m.

Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about the latest trends and tactics in circulation and audience development.

Johnna Ayres
Consumer Marketing Director, Forbes Media LLC

 

 

 

 

 

Patrick Hainault
Consumer Marketing Director, Mansueto Ventures

 

 

 

 

 

Joy Puzzo
Corporate Circulation Director, Advanstar Communications

 

 

 

 

 

Sylvia Sierra
Senior VP, Corporate, Audience Development